Product Launch Magic

How can you make your new product stand out & grab everyone’s attention?

Magic can be an amazing way to introduce your product to the world, whether it’s for journalists at a press conference or for a room full of social media influencers. It’s' a unique and flexible way to create a memorable first impression.

Earlier this week I was invited to announce a brand new light-weight baby carrier. The client came to be requesting a host of bespoke illusions. In just a couple of weeks their product floated above the heads of the audience & even transformed in front of the eyes of their VIP guests, most of whom were actively streaming to their sizeable Instagram followers. A room full of 50 guests gave a potential reach of 100,000’s.

Working with a client to find what’s right for the product is a wonderfully creative experience. As a magician there are many challenges in such a process, but when you see the reactions from the room, it’s all worth it.

Reactions of celebrities & influencers @ i-Angel product launch, Manila

Reactions of celebrities & influencers @ i-Angel product launch, Manila

Tom Weil